eti Bachao Beti Padhao (BBBP) scheme was started on January 22, 2015 as a joint initiative of the Ministry of Women and Child Development, Ministry of Health and Family Welfare and Ministry of Human Resource Development under coordinated and convergent efforts to empower the girl child. First, it was initiated in 100 districts with low girl child sex ratio. Based on the child sex ratio, 100 districts were selected as pilot districts along with at least one district in each of the states/union territories covered by the 2011 census. In Haryana, Olympic bronze medallist Sakshi Malik was made the brand ambassador for ‘Beti Bachao, Beti Padhao scheme in August 2016.